National Shooting Sports Month is coming up in August. Is your shop ready to participate?

While elk calls remain the company's bread and butter, it is branching out into predator and turkey calls, with deer calls a potential future area of growth.

There’s a dizzying array of camo patterns available these days — some made for very specific purposes. Which is right for your customers?

Firearm industry excise tax filing/payments delayed; Montana Rifle Company closes; SCI will return to Las Vegas; Benelli launches new website; and inaugural Hunting Retailer show off to promising start.

Trail camera technology is ever-changing, and these devices have become must-have scouting equipment for many hunters. Are you stocking the latest and greatest?

A good hunt can go bad in a hurry if your feet aren’t comfortable and dry. Here are seven great pairs of hunting boots you should consider offering to your customers.

As owner of a hunting retail store, are you spending your limited advertising dollars wisely to promote your products and services?

Apollo Custom Inc. is establishing itself as one of the East Coast’s premier high-volume Cerakote application and laser engraving facilities.

SHOT Show 2020 was a smashing success, and according to the NSSF, the venue will be that much more impressive in 2021. Here’s a peek at what you missed if you didn’t make it to Vegas.

Sometimes it pays to roll the dice and challenge a tom with a strutting turkey decoy.