A wave of DIY public land whitetail hunters road trip to destination states each fall. Here’s how to meet the needs of the traveling hunter.

Hunters and non-hunters alike will come to your store shopping for boots. Here are three great options in a variety of price points.

Just because an employee knows everything about guns and bows, that doesn’t mean he or she can sell them.

Looking for a new rifle before this upcoming deer season? Check out these seven great picks.

Faced with a customer making a first-time rifle purchase? Helping them make an informed decision goes a long way toward instilling long-lasting trust.

Whitetail hunters are obsessive about scent – managing it, eliminating it, recreating it. Here’s what to sell them.

Here’s a look at this year’s lineup of waterfowl-specific shotguns, with options for any budget.

Bowhunters are serious about their tackle. How do you know which arrow a given hunter needs?

Bird hunters have specific gear requirements depending on what region of the country they’re in, but there are some universal needs you should be stocking.

Shoppers in the market for a lightweight, high-performance early season hunting jacket will want to see these options on your shelves.