Shoppers in the market for a lightweight, high-performance early season hunting jacket will want to see these options on your shelves.

This year’s lineup of compound bows is filled with models loaded with customization archers shouldn’t ignore.

Retail has changed with the outbreak of COVID-19. How do you keep customers in the loop and buying? Don't forget social media.

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

This year, Federal Ammo introduced an astonishing number of new SKUs, and there's no sign of slowing down.

Manufacturers offer better ammo for big game than ever before. Check out these 16 great picks to consider stocking in your store.

Give hunters and outdoor enthusiasts one more reason to walk through the doors of your shop by adding camping gear.

It’s important to offer a wide variety of shotshell choices to ensure proper cycling in semiautos and effective performance on pheasants, ducks and geese.

Some of your customers will be looking for non-toxic rifle bullets, either because it’s their preference or it’s required where they hunt. Here’s what you can offer them.

With hundreds of duck and goose calls offered by manufacturers, which ones should you carry to meet your customers' needs?