These seven backpacks are worth their load-bearing retail weight.

A wave of DIY public land whitetail hunters road trip to destination states each fall. Here’s how to meet the needs of the traveling hunter.

Hunters and non-hunters alike will come to your store shopping for boots. Here are three great options in a variety of price points.

Just because an employee knows everything about guns and bows, that doesn’t mean he or she can sell them.

Looking for a new rifle before this upcoming deer season? Check out these seven great picks.

Faced with a customer making a first-time rifle purchase? Helping them make an informed decision goes a long way toward instilling long-lasting trust.

Whitetail hunters are obsessive about scent – managing it, eliminating it, recreating it. Here’s what to sell them.

Here’s a look at this year’s lineup of waterfowl-specific shotguns, with options for any budget.

Bowhunters are serious about their tackle. How do you know which arrow a given hunter needs?

Bird hunters have specific gear requirements depending on what region of the country they’re in, but there are some universal needs you should be stocking.