Social media is great, but it’s not exactly friendly to our industry, and it shouldn’t be your only marketing plan.

A look into a few of the editorial staff's favorite reads from Hunting Retailer in 2020. Is your favorite article on the list?

Even in a flat rifle market, handloading flourishes. Show your customers why!

Even if you’re not planning to borrow money for a capital purchase any time soon, it’s smart to make sure your business is creditworthy.

Selling used guns allows firearms dealers to showcase unique products, increase store traffic, and begin a relationship with shooters most apt to buy. What’s not to like?

Having a solid public relations plan and navigating local and social media can set your shop apart.

Are you going crazy trying to keep up with social media content? Taking the stress out of the process is easier than you think.

If your range is looking to engage new shotgunners, take a look at the NSSF’s First Shots Clay Target Program, which was created to promote the shooting sports.

With the craziest holiday shopping season in memory upon us, it might be easy to focus on short-term profits while overlooking the key to long-term success — customer service.

Sales associates will flat-out sell more product if they know more about what they’re selling — and customers will be happier with their interaction, too.