Brad Ferguson named Pure Archery Group CEO; Fore Runner Brand Feeds acquires Monster Meal; Under Armour appoints new corporate president and CEO; Excalibur Crossbow celebrates 40 years; and SHOT Show attendance back to pre-Covid levels.

Bowhunting World’s Field Editor Darron McDougal says the Mathews Phase4 29 is the culmination of past innovations with two new and notable advancements, making the company’s new flagship bow the one to beat in 2023.

Each year, the author checks out the latest and greatest gear showcased at the industry-only Archery Trade Association (ATA) Show. These five items recently caught his attention during the 2023 ATA Show in Indianapolis, Indiana.

Three products were recognized at the 2023 ATA Trade Show with New Product Launch Awards, including climbing sticks from Latitude Outdoors (gold), packs from Mystery Ranch (silver), and a bowsight from Redline Bowhunting (bronze).

The author tests Irish Setter Mudtrek boots — two versions — throughout the 2022 deer season in temperatures ranging from 75 to 5 degrees.

The author finally finds a variable-power crossbow scope that is accurate, bright and an excellent value.

New bowhunting gear set to launch at 2023 ATA Trade Show; TenPoint Crossbows promotes Keith Arnold to VP of sales; GAS Bowstrings welcomes Tanja Gellenthien to sales team; and Kentucky S3DA hosts Barton Memorial Archery Tournament.

Archery Business contributor Darron McDougal learned that holding the new 32-inch Elite Omnia at full draw, acquiring the target, aiming and executing a high-quality shot was practically effortless. It has target-bow stability with hunting maneuverability.

The author carried an Ozonics HR500 into the field during 2022 for whitetail hunts in South Dakota and Wisconsin. Did it work? And how does the HR500 compare to earlier models?

onX adds Toprut draw odds for application season; ATA Trade Show registrations are up; Pure Archery Group is back at the 2023 ATA Trade Show; and Southwick Associates releasing 2023 industry outlook.