P.J. Reilly from Lancaster Archery Supply explains why the new-for-2024 Beiter Insert Nock should be offered to your customers for hunting and target arrows.

Tethrd announces new CEO; University of the Cumberlands repeats as national champions; USA Archery Indoor Nationals Final recap; S3DA hosts 9th Annual Eastern Indoor National Championship; and Kinsey's announces Dealer's Choice Award winners at KDS24.

Editor Dave Maas takes a look back at the 2024 ATA Show and the new Archery Business Pavilion at SHOT Show.

National survey sheds new light on outdoor participation; NASP and S3DA raise money for St. Jude Children’s Research Hospital; NASP selects winning designs of 2024 Student T-shirt Contest; and USA Archery launches sweepstakes to benefit member clubs.

The new Bedded Doe Decoy from DSD looks so realistic that in the author’s opinion, rutting bucks won’t stand a chance.

As an archery dealer, you might think it’s not worth selling deer decoys. Wrong! Here are two proven top-selling models that will take up little space in your store.

Mystery Ranch sold to Yeti; Denmark legalizes bowhunting; Scent Thief names new VP of sales and marketing; Bowtech celebrates 25 years; and S3DA Vegas National Championship sets records.

The “Connecting with Conservation” video series simplifies the message on how conservation is funded and informs hunters, anglers, trappers and shooters how they are primary funders of land, fish, and wildlife conservation in America.

During the 2024 ATA Show, PSE Founder Pete Shepley was honored with the organization’s new Industry Icon Award. Three other individuals were recognized for the ATA’s Impact Awards.

The 2024 ATA Show is in the books. If you missed it, here are four short videos that do an excellent job of capturing the event.