When it comes to riflescopes, binoculars, spotting scopes and rangefinders, your customers may be spending their money on the wrong equipment for optimum accuracy.

In the latest shooting sports industry news, Team Beretta shooters achieved 13 podium finishes in seven events at the 2019 Gator Cup.

Take a look at some of the best must-see tactical gear compiled to help shooters have more fun and success at the range.

It’s important to know what it takes to outfit your hunting customers for success. A veteran hunter and shopper offers three easy ideas to meet this goal.

Bushnell has just locked down a "No Questions Asked" guarantee for most of its most popular products, pledging to make it right no matter how a sportsman's optic goes bad.

Electronic and high-power sights dominate headlines in new optics. Prices continue to climb. But stiff competition gives you many options, including great glass at a bargain!

The leading outdoor market research firm Southwick Associates has just released its report on the top hunting and shooting-related brands for last year. Topping the list are Bushnell, Smith & Wesson, Remington and Moultrie.

Shooting Sports Retailer had the chance to sit down with Vista Outdoor CEO Mark DeYoung to get a better idea of where he wants to take the company and what it all means for retailers in the market.