Ammo evolution brings the .30-30 in line with modern hunting expectations.

Rifle and archery hunters alike are toting rangefinders into the woods these days. Are you stocking these three popular models?

Here is a subset of competent trail cameras you should consider stocking in your store in 2021, as well as a few marketing tips to aid in selling them.

Got bear hunters? They have specific needs you’ll want to consider stocking for.

Modern turkey guns and loads can down gobblers at impressive ranges, so putting the right sight on top makes hitting birds at long distances a little easier.

Pay for the best and set your mind at rest — but do customers really get what they pay for in optics?

A high-performance cellular trail camera that’s easy on the wallet.

The Bushnell Prime trail camera is made for the demanding hunter who wants a basic, reliable, value-priced camera with straightforward set up and an easy-to-navigate menu.

From riflescopes to rangefinders, manufacturers have brought plenty of new optics to market in 2020.

Bushnell’s new Bone Collector 850 LRF laser rangefinder features a large objective lens with 2X brightness paired with ARC technology and Scan mode.