Burris enters the archery market with its Oracle, a new bowsight that provides the exact distance to target and a precise aiming point.

Today’s red-dot sights offer many advantages for young and old shooters alike. Used by competitors, police and military troops, the red dot has features that sell.

Electronic and high-power sights dominate headlines in new optics. Prices continue to climb. But stiff competition gives you many options, including great glass at a bargain!

The whole “front focal plane” thing is sort of a newish feature that some older retailers might not know a whole lot about.

The Burris Veracity is a great variable scope for a wide range of hunting or shooting situations.