Burris Optics develops products that provide consumers with accuracy, durability, innovation and value while backed by a lifetime of reliable performance, guaranteed forever.

In the latest outdoors news, Smith & Wesson is donating $500,000 to the NSSF's #GunVote initiative, and the NRA-ILA is raising money to fight anti-gun campaigns.

Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.

Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.

When customers shake their heads about accuracy issues with optics, help them get on the mark with these proven tips.

Here are three viable rangefinding bowsight options, as well as a few tips to help your customers select the right one.

In the latest shooting sports industry news, August is celebrated as National Shooting Sports Month, Burris offers a big rebate and Zanders heads to the Range-Retailer Expo in Denver.

Steve MacBride from The Archer’s Edge makes his best-of-the-best picks from ATA 2019.

When it comes to riflescopes, binoculars, spotting scopes and rangefinders, your customers may be spending their money on the wrong equipment for optimum accuracy.

In the latest shooting sports industry news, Hornady's A-Tip Match shines at the Buckeye Classic and Burris announces a new sales manager.