Taurus, Beretta and Smith & Wesson are all branching into new territory this year — plus, a toggle-system straight-pull out of Germany that’s a must-see.

Be ready to educate your customers about safety features and how they function.

Lever-action rifles (and shotguns) might have won the West, but they’ve also won the hearts and souls of many devout modern-day hunters.

Cold fingers and toes will ruin a hunt faster than almost anything else, but the right socks and gloves can keep your shoppers in the field all day.

Keep customers warm in the woods and they’ll be more successful — and these parkas are a great way to do that.

Aftermarket options can elevate the Ruger MK’s accuracy and ergonomics to an entirely new level.

Customers looking for a new over-and-under have plenty of options, including these three new standouts.

The .380 looked like it might fade away, but new ammo and guns are giving it a fresh life.

Purpose-built shotguns have taken over, but all-around models still exist and sales aren’t so seasonal.

Take a look at these upland hunting pants and chaps.