How many hunters are there in the U.S. today, really? Are there more people hunting today than, say, 20 years ago? Which states have the most licensed hunters? How have the statistics changed over time?

Understanding who takes a hunter safety course and then goes on to buy a hunting license — or not — is a complicated but important subject.

Your customers make up a large portion of what funds conservation efforts in the U.S., a much needed thing to ensure the future of our natural resources.

Vast improvements in shotgun design and ammunition have made measurable performance differences. Does a .410 make sense for turkey hunters?

Crossbows have become the subject of many heated debates among avid archery hunters, where do you stand?

Welcoming and preparing for out-of-state hunters is a smart business move that should not be ignored.

Is hunting, and conservation, as we have known it all our lives in America, about to end?

How do you compete with big-box stores? By offering the personal touch and customer service they can’t.

Your sales associates are your store’s best asset. We’ve got seven tips for training them properly to make the most of their skill.

With the craziest holiday shopping season in memory upon us, it might be easy to focus on short-term profits while overlooking the key to long-term success — customer service.