Just in time for the holidays, Beretta has opened pop-up retail locations in three major cities to expand its shopping experience. Is this a glimpse of the future?

Burris Optics develops products that provide consumers with accuracy, durability, innovation and value while backed by a lifetime of reliable performance, guaranteed forever.

Sig Sauer is expanding manufacturing facilities in New Hampshire with a larger footprint in Rochester, where it will move its Dover operations.

In the latest shooting sports news, Benchmade Knives has named Jon deAsis CEO and Riton Optics are now available at the U.S. Marine Corps and U.S. Coast Guard Exchanges.

In the latest shooting sports news, the U.S. Coast Guard has selected Glock pistols and Blackhawk has expanded its Serpa CQC Concealment holster line.

When waterfowl season arrives hunters are geeked to hit the woods and get in the blinds. Here are four ways to get them into your store.

In the latest shooting sports industry news, the NSSF has partnered with a leading online marketplace and the Sig Air Reflex sight is now shipping

Sig Sauer has added the P220 Legion Carry SAO in .45 cal to the exclusive Sig Sauer Legion Series product line.

In the latest shooting industry news, Russell H. Datson IV is the new Vice President of Sales for Springfield Armory and Sellmark Corporation has hired Jared Wood as General Counsel and Director of Business Enhancement.

Robert W. “Bob” Gore, chairman emeritus of the board of directors of W. L. Gore & Associates and inventor of Gore-Tex fabric, died Sept. 17. He was 83.