Selling optics is all about knowing what a shopper needs — and what they don’t.

Micro-9 pistols may be diminutive, but they pack a punch. Whether customers want them for primary or backup carry, they’ll be asking about these new models.

Microcompact 9mms are hot sellers, but every buyer needs a holster to carry their new gun. These four options will meet almost any concealed carry need.

With predator populations out of control, trapping and hunting coyotes and other varmints are on every hunter’s mind.

GAS Bowstrings President Eric Griggs explains how a company that started in 2017 with only three people has grown into the largest aftermarket string maker in the industry.

Darrin Brown from Power-Stop Archery Targets details the company’s interesting history, which dates back to 1888, and how it continues to test new target materials to improve its product line.

Educating customers on performance and reliability is the key to selling more lead-free ammunition.

Brands you know. Manufacturing you trust. And service to fit your schedule.

Sig Sauer’s AXG Scorpion is a lightweight, full-metal P320 with custom touches.

Professional instruction can give you an advantage when it comes time to educate your customers.