The right boots, socks and insoles can make or break your customer’s hunt.

You can make the most of your marketing dollars by teaming up with a local business — and they don’t even have to be in the hunting space at all.

Most hunters also camp, fish, hike and participate in other outdoor recreational activities. All of that requires extra gear you should be selling.

A few key questions can lead to serious sales opportunities at your gun store — if you know what to ask.

After a year off, we’re all ready to gather in Vegas for the 2022 SHOT Show. Here’s a sneak peek at some of the product you’ll want to check out.

Social media is great, but it’s not exactly friendly to our industry, and it shouldn’t be your only marketing plan.

The influx of Turkish-made shotguns brings value to your customers and meat to your margins.

Riton Optics’ durable new dangerous game scope delivers in the field and at the cash register.

Getting the most out of your SHOT Show experience takes planning and a little strategy.

Retay’s inertia-action Masai Mara shotgun delivers fit and finish above its price.