It might take some space in your shop and some innovative merchandising, but tactical shooters are looking for targets beyond paper and cardboard.

Whitetail Institute of North America, the creator of food plot and deer nutrition products since 1988, has been acquired by PRADCO Outdoor Brands.

A U.S. Border Patrol agent in Arizona hopped on the gender reveal party trend in April 2017, but his explosive announcement started a 47,000-acre wildfire.

For more than 25 years I didn't know anything existed in the realm of gun-cleaning products other than WD-40 and Hoppe's No. 9, the latter only because I saw it on shelves in stores.

Here’s what retailers should know about entry-level suppressors and the expectations of them for first-time buyers.

SIG SAUER Electro-Optics' award-winning Ballistic Data Xchange Rangefinder and Riflescope System is now available in retail stores for hunting season.

SIG SAUER Electro-Optics' award-winning Ballistic Data Xchange Rangefinder and Riflescope System is now available in retail stores for hunting season.

Viridian Weapon Technologies has expanded its popular X Series Gen 3 product line with the addition of a full-HD digital camera and microphone.

Viridian Weapon Technologies has expanded its popular X Series Gen 3 product line to deliver more robust features with the addition of a full-HD digital camera and microphone.

Walker's is now shipping to dealers and distributors its new XCEL Series digital electronic muffs, which have advanced hearing and digital features.