Gerber, a category-leading leading global supplier of personal knives, multi-tools and problem-solving outdoor gear, has appointed industry veteran Andrew Gritzbaugh as General Manager.

Andrew Gritzbaugh is the new General Manager for Gerber. (Photo: Gerber)

An avid outdoorsman and U.S. military veteran, Gritzbaugh has more than 15 years of leadership experience across a variety of organizations. He joined Gerber in 2011 and through multiple positions has helped the organization refocus on its core consumers and fully realize its American identity.

Gritzbaugh will oversee all aspect of the global business including Product & Portfolio, Brand Strategy, Product Development & Innovation, Marketing, and Channel & Business Development.  He will also continue direct leadership over Brand Marketing.

"I'm honored by the opportunity to lead the Gerber business and couldn't be more optimistic about the promising road ahead," Gritzbaugh said. "We have refocused the brand on delivering innovation, quality and value to our core consumers, and with continued focus and a more aligned global strategy we are postured to transform the current momentum into long-term, sustainable growth. I'm extremely confident in our passionate global team and excited to continue building Gerber into an iconic lifestyle brand."

Andrew is based in the Portland, Oregon, headquarters.

Gerber, a division of Fiskars Brands Inc., is a category leading global supplier personal knives, multi-tools and problem-solving gear. It markets more than 300 products in more than 100 countries globally. The Portland facility produces more than 100 USA-made products and employs more than 350 people.