Meprolight is an Israeli company focused on national defense. The company partners closely with the Israel Defense Forces, designing a wide range of products to ensure effective solutions for various operations.
Today, Meprolight collaborates with the IDF to create and manufacture essential aiming solutions for the battlefield. Many of the company’s products, including the Mepro M21, Mepro M5/RDS Pro V2, Mepro MOR, and Mepro GLS, are standard issue. The Mepro O2/Tru-Vision was specifically designed for use by the Yamam Special Forces, Israel’s anti-terrorism unit.
Meprolight serves 134 countries, specializing in battlefield-proven products for militaries, law enforcement, and commercial markets, all built to the highest quality standards in the industry.
Shooting Sports Retailer recently caught up with Eric Suarez, director of marketing at Meprolight USA, to talk about the company’s mission and its product development path, from combat to commercial use.
SSR: Can you give us a brief overview of your product lines?
Suarez: Meprolight is a leading supplier of high-quality electro-optical and optical sights, including self-illuminated sights for pistols, shotguns, and rifles, as well as night vision and thermal devices. Our team of highly trained engineers leverage the latest state-of-the-art technology to design and manufacture premium sighting solutions.
Our mission is to deliver innovative, battlefield-tested products utilizing industry-leading technology, at competitive pricing. Meprolight’s battery-free technology in self-illuminated sights ensures reliable performance in all lighting conditions, 24/7/365.
We take pride in producing the brightest and most advanced rifle red-dots and tritium products available. Notably, Meprolight was the first to introduce tritium into pistol sights and to offer color options, including phosphorescent variants. We are also recognized as a market leader in integrating tritium and fiber optic technology into both pistol and rifle optics.
Our rifle optics, such as the M21, Mepro MOR, M22, and GLS, feature this innovative technology. Additionally, we have developed the MPO pistol red-dot line, providing industry-leading technology at unbeatable prices. With a comprehensive range of rifle and pistol optics, we offer retailers a convenient one-stop shop for self-illuminated sights and optics.
SSR: How does Meprolight’s relationship with the IDF benefit the average customer?
Suarez: Meprolight products are battlefield-tested and proven in some of the harshest environments on earth. Renowned for adhering to stringent manufacturing standards, we produce mil-spec products that exceed military specifications. All Meprolight products undergo rigorous testing, including weapon simulations, to ensure they hold zero before being packaged and shipped to the commercial market. Our commercial products are built to the same exacting standards as those used by the IDF and law enforcement agencies worldwide.
In Israel, where all citizens serve in the military, our products are personal; they are used by the children, nieces, nephews, and siblings of our employees who serve in the IDF. We believe “an optic is a life.” If our product fails, it impacts our community directly. This commitment to safety and reliability sets us apart from the competition, contributing to our less than 1% product defect ratio.
Our product design engineers bring hands-on IDF experience, giving them a deep understanding of the complexities involved in shooting, particularly in the aiming sequence. Our goal is to enhance shooter accuracy and speed in self-defense situations. We foster an entrepreneurial spirit and maintain a corporate culture focused on product innovation and unmatched quality control.
We are recognized for offering the clearest and brightest optics, including the most luminous self-illuminated sights on the market. Our advanced manufacturing processes and rapid market delivery give Meprolight a competitive edge.
We provide customers with an exceptional product experience, supported by the best customer service in the industry. We have a talented team of experienced advisors, pro staff, influencers, and IDF personnel collaborating with our product managers and engineers to design and manufacture innovative products that improve accuracy and performance.
Meprolight offers the largest selection of pistol sights for Glock, Sig, S&W, Springfield, CZ, Remington, Mossberg, and Benelli, as well as sights for the AR and AK platforms. As a leading OEM manufacturer in the industry, we are committed to providing top-grade electro-optics and day/night sights for rifles, pistols, and shotguns.
SSR: You came out with the Mepro Tru-Vision a couple years ago. How has that been received and how has that informed new product development?
Suarez: The Mepro Tru-Vision is recognized as one of the best mil-spec rifle red-dots in the global marketplace, with orders increasing by 530% over the past year. We are committed to continually enhancing this product. In 2025, we will introduce a groundbreaking change with the industry's first mil-spec multi-selectable reticle system, offering users a choice between a mil-spec 2.0 MOA red dot or a 2/65 MOA bullseye reticle.
Designed in collaboration with YAMAM, Israel's anti-terrorism special forces unit, the Mepro Tru-Vision features a modern ergonomic design incorporating a built-in light sensor with shake-awake technology, ensuring it is “Aways On. Always Ready.” It can also be paired with our MMX3/MMX4 magnifiers and our newly released FABS (Folding Adjustable Back-up Sights) which works with both 1.50- and 1.93-inch-height optics for the ultimate duty use setup.
SSR: What new product or products are getting the most attention right now?
Suarez: The M22, “the legend reborn,” introduced this year, is a battery-free rifle optic, alongside the MPO (Mepro Pistol Optics) family. These MPO pistol red-dots are specifically designed for military and law enforcement use, while also offering the highest quality pistol red-dots to the commercial market at competitive prices.
Year-to-date orders for the new MPO pistol dots have surged by 91% compared to last year, significantly elevating the landscape for Meprolight. Our entire range of pistol products, including self-illuminated tritium and fiber optic sights, are driving unprecedented growth in the pistol marketplace.
SSR: What separates Meprolight from all the other optics companies vying for space on retailers’ shelves?
Suarez: Our turnkey merchandising solutions have proven to triple retail turns, as all rifle and pistol optics come with risers and shelf talkers featuring QR codes linking to videos showcasing the products and answering customer questions that assist counter staff in closing sales.
Our self-illuminated sights are complemented by interactive countertop spinners and floor displays with green guns, allowing customers to see how the products function, further enhancing the likelihood of a sale. Meprolight enforces minimum advertised pricing (MAP) through TRACKSTREET to protect retail profit margins.
Additionally, we provide product training via Expert Voice, offering online training to educate retail staff on the features of Meprolight products. We are committed to empowering customers to make informed purchasing decisions by providing opportunities to engage with our products. Meprolight's turnkey retail selling system, combined with world-class customer service, sets us apart in the optics marketplace.
SSR: How can retailers be more effective selling sighting systems?
Suarez: It’s essential for retailers to recognize the value of merchandising and training to provide their customers with the best products. Retailers have a unique advantage with their counter staff, offering a level of personal service the internet cannot match.
To stand out in the marketplace, retailers should diversify their product mix by featuring products with enhanced benefits and features, maximizing margin opportunities. We are committed to delivering high-quality optics that are feature-rich yet reasonably priced. This dedication drives our investment in effective counter and floor displays that communicate our story to the end user enhancing retail sell-through.
We continually seek to educate customers, giving them the chance to engage with our products and make informed purchasing decisions. We are fortunate to be in an industry where hands-on customer service can thrive. Purchasing a firearm or optic is a personal experience. Meprolight and our retailers must find innovative ways to offer the best products and customer service, fostering growth for our customer base and our businesses.
SSR: Are there any dealer incentives for newcomers? And how do retailers get started with Meprolight?
Suarez: Meprolight is committed to industry-leading merchandising and training solutions. All our products come with shelf talkers featuring QR codes that link to videos designed to effectively promote the products to end users. Additionally, we provide turnkey price lists with image links for online advertising and product setup.
We offer discounts for new customers, along with flexible dating options, to give our partners the best chance for success. Merchandising schematics are available upon request to support retail efforts.
Our dedication to customer service includes same-day delivery for orders placed before 11 a.m., and we are recognized for our efficient inventory management, ensuring we remain well-stocked. As a customer-centric organization, we also provide the MEPROGUARD LIFETIME WARRANTY, further reinforcing our commitment to quality and customer satisfaction.
SSR: What will 2025 hold for Meprolight? Are there more new product launches on the way?
Suarez: The future of Meprolight is focused on continuous product innovation and advancing our offerings to create reliable solutions. One standout product is the New Mepro M22 PRO – the “end all, be all optic,” which features three power sources: tritium, fiber optic, and a CR 2032 battery backup for added brightness when needed. This optic is designed for military, law enforcement, and commercial use.
We’re also excited to introduce the NEW Mepro MVO (Mepro Variable Optics) rifle scopes, available in 1-8x28 FFP, MRAD, 3-16x44 FFP, MRAD, and 6-36x56 FFP, MRAD configurations, as well as the MCO (Mepro Carbine Optic) with a multi-selectable reticle. Lastly, we will be launching MPO Pro F direct mount plates, RMR shotgun plates, and RMR riser adapters. Our commitment is to continue providing cutting-edge technology empowering consumers to increase their capabilities. Stay tuned because we aren’t stopping here.
