Veteran Innovative Products, producer of high-quality made-in-America broadheads, recently announced a full rebrand heading into 2022. The company will now be marketed as VIP Archery.

The company rebrand includes a new website with a rebranded logo (below) and color scheme. According to Matt Futtere, VIP founder and president, the new website is easy to navigate and will provide customers with a positive experience while they shop. The website will also feature a new blog, to be updated bi-monthly, which will discuss various bowhunting and industry topics. As part of the rebrand, customers can expect to see VIP Archery products in rebranded packaging.

Matt Futtere says that though the company has rebranded aesthetically, it will continue to produce the same high-quality broadheads as it has in the past: “VIP is focused upon continuous improvement via innovative designs that deliver the highest-performing broadheads and accessories in the world.”

Matt founded Veteran Innovative Products (now VIP Archery) with his wife, Cindy. As a veteran of the U.S. Navy and following his recent return from Afghanistan, Matt refocused his efforts from owning/running a high-tech consulting company (with attention on overseas military support efforts) to building an archery company with top-notch made-in-America products.

For more information, visit www.viparchery.com.