In the latest shooting sports industry news:

Savage Arms, recently purchased by investors from Vista Outdoor, has selected Murray Road as its agency of record for public relations.

Murray Road will now handle all media inquiries, product sample requests, communication needs, public relations and related efforts.

Savage recently announced a purchase by investors that has the company back under private ownership and the brands and products as stand-alone entities. Savage’s new independence brings with it new opportunities for the American manufacturer and leading firearms brand.

“This is an exciting time for Savage,” said Beth Shimanski, Savage Director of Marketing. “We have an aggressive plan that is being put into play right away. You’ll see some great new products and exciting news from us in the very near future. Having an experienced, knowledgeable and forward-leaning public relations team will be essential to navigating the earned media space and keeping us in the forefront of today’s shooting market.”

“Savage is a proven and storied brand with unlimited potential,” said Murray Road President Tim Brandt. “Al, Beth and the team are poised for great things and we’re thrilled to be involved. We will put all of our experience, passion and new ideas into moving Savage forward.”

Meopta Optika HD Binocular Line Now Shipping

The new Optika HD binocular line from Meopta USA Sport Optics is now shipping, with a special promotion for consumers through the end of 2019.

Available in 8x42 and 10x42, these lightweight, rugged, magnesium-alloy binoculars are encased in a newly designed shock-proof, rubber-armored exterior. The advanced HD lenses, combined with phase-correction and dielectric coatings, deliver incredible brightness, superior color fidelity, edge-to-edge sharpness and increased contrast, allowing hunters to see better in low light. 

Optika HD binoculars feature Meopta’s MeoShield anti-abrasion lens coatings and MeoDrop hydrophobic lens coatings which repel rain, dust, and grease from lens surfaces.

The twist-up eyecups on the Optika HD binoculars are metal with a soft rubber exterior, making them extremely durable and comfortable while eliminating the risk of breakage in the field. They are also designed for easy removal and cleaning since eyecups often collect dirt and debris in the field. Like all Meopta binoculars, the Optika HD series is nitrogen purged and fully sealed for fogproof and waterproof performance in the most demanding conditions.

As a special launch promotion, consumers will receive an instant $50 rebate on the purchase of these binoculars through Dec. 31, 2019, bringing their cost to under $300. In 2020, retail pricing will be $339.95 for the Optika HD 8x42 and $349.95 for the 10x42 model.

1791 Gunleather Adds Zanders for Wholesale Distribution

1791 Gunleather, innovative manufacturer of premium hand-crafted leather and Kydex gun holsters, will increase availability and dealer support with the addition of Zanders Sporting Goods as a new wholesale distributor.

Zanders Sporting Goods user-friendly ordering system matched with their fast and efficient delivery gives retailers all over the country more access to stock 1791 Gunleather products.           

“1791 Gunleather holsters benefit dealers in a few important ways,” said 1791 Gunleather CEO Ramiro M. Romani. “Our multi-fit holster design results in a smaller assortment of holster models able to accommodate a larger variety of firearms. We use 100 percent American-made high-quality materials to craft our holsters and our products have a lifetime warranty.”

“This partnership is very exciting for both organizations” remarked Stefanie Zanders, VP/Chief Operating Officer of Zanders. “1791 Gunleather offers a craftsmanship that is unmatched in the marketplace. We are confident the quality and uniqueness of these handcrafted holsters will stand-out and become big sellers for our dealers, they truly are works of art.”

Retailers interested in learning more about 1791 Gunleather products through Zanders Sporting Goods may call 1(800) 851-4373 or visit www.gzanders.com. For information about stocking 1791 Gunleather, contact 1791 Gunleather National Sales Manager, Janette Palmer at janette@1791gunleather.com. 

Lucas Oil Outdoor Line Heading to Sturgis Bike Week

Lucas Oil Outdoor Line, makers of the best quality outdoor industry lubricants available, is proud to be a part of the 79th Annual Sturgis Motorcycle Rally.

From Aug. 2-11, the town of Sturgis, South Dakota, will welcome close to half a million visitors to celebrate Bike Week. Attendees will enjoy a 10-day celebration of music, food and all things motorcycle-related.

Lucas Oil Outdoor Line will bring its Mobile Tactics Live Fire Mobile Shooting Range, opening daily at 9 a.m. for free live fire shooting. In addition, Lucas Oil Outdoor Line is teaming with Bud's Gun Shop, Kahr Firearms Group, Henry Rifles, Devil Dog Arms, Kel-Tec, Outlaw Ordnance, Sticky Holsters, 1791 Leather and others to display their brands outside the mobile shooting range.

Cycle Solutions and Randy's Cycles will have mobile service units set up to offer motorcycle services including oil changes with Lucas Oil products. Lucas Oil products will be available for purchase at various locations throughout the rally. 

"We are thrilled to be a part of the Sturgis Bike Rally this year," says Lisa Marie Young, Business Development Manager for Lucas Outdoor Line. "We love bringing our products to new crowds and we think Sturgis is a perfect place to introduce our Outdoor Line to a group of consumers who are already familiar with the quality motorcycle products we offer."

Lucas Oil has been producing the best line of lubricants and additives available for more than 30 years. They recently launched the Lucas Oil Outdoor Line for the hunter, sportsman or competitive shooter who is serious about their equipment and maintaining it properly. Lucas Oil's unique proprietary formulas clean, protect and enhance the performance of firearms better than any other product on the market.

For more information about Lucas Oil Outdoor Line, visit LucasOil.com.

Firefield Exhibits at Texas Trophy Hunters Association Extravaganza

Firefield will exhibit its firearms optics and accessories during the Texas Trophy Hunters Association Extravaganza, scheduled for Aug. 9-11 at the Fort Worth Convention Center in Fort Worth.

The family-friendly event will host various vendors, numerous hunting and shooting clinics, giveaways and industry celebrities.

Firefield will showcase its line of firearm optics and accessories like the Impulse 1x22 Red Dot Sight and Charge AR Green Laser and Light Combo. Firefield reps and pro staff will be in booth No. 360.

Among the items TTHA attendees could see from Firefield:

Impulse 1x22 Sight
The Impulse 1x22 Dot Sight is perfect for target shooting and close-range hunting on rifles and shotguns. The optic features an illuminated red and green circle dot reticle and an aluminum shockproof, fogproof and IPX5 weatherproof design. Weighing just 7.5 oz., the lightweight Impulse is perfect for your next AR build and offers 15-240 hours of battery life (depending on setting) from one CR2032 battery. The Impulse handles up to 50-caliber recoil and comes with lens caps and battery.

Charge AR Green Laser and Light Combo
The Firefield Charge AR Green Laser Sight and Flashlight is the ultimate laser/flashlight combo for your favorite black rifle. The laser has a visible daytime range of 50 yards and stretches out to 600 yards at night and is accompanied by a 180 lumen LED flashlight ideal for target acquisition in total darkness. Powered by a single CR2 battery, the Charge AR Green Laser Sight and Flashlight is easy to operate and features both a push button and pressure pad.

Dealers attending the Texas Trophy Hunters Association Extravaganza may also set up a meeting with Firefield’s product expert team by contacting sales@fire-field.com or calling 817-225-0310 ext. 298. Media members who wish to visit with our team contact mediarelations@fire-field.com.

Galco Expands Options for QuickTuc Cloud

Galco is offering additional fits for the new QuickTuk Cloud, including the Springfield XD-S and 3- and 3.5-inch 1911s from Colt, Kimber, Springfield and others. 

An innovative combination of Kydex, ballistic nylon and Galco’s new Comfort Cloth, the QuickTuk Cloud combines comfortable carry with superior concealment. The QuickTuk Cloud’s comfort comes from its innovative backing plate, composed of a ballistic nylon front over a closed cell foam body. The portion of the plate that rides against the wearer is lined with Galco’s Comfort Cloth, an Adaptive Performance Mesh that provides padding and moisture wicking. A rigid Kydex holster pocket provides fast draw and easy holstering while facilitating a full firing grip.

Worn inside the waistband, the QuickTuk Cloud includes Galco’s patent-pending, tuckable polymer UniClip for excellent concealment, stability and easy on-off capability. The clip can be moved up or down in the corresponding holes in the backing plate, enabling the user to set the carry height to suit their unique preferences. 

Available in black, the QuickTuk Cloud retails for $55.

RISE Armament Now Available at RSR Group

RISE Armament, a premier manufacturer and supplier of AR components and firearms, is pleased to announce that RSR Group, Inc., a leading distributor of shooting sports products, is now carrying RISE Armament products. 

“We’re excited to work with RSR to increase our products’ availability for dealers throughout the country,” stated Chris Stratton, RISE Armament’s sales director. “We look forward to a long and successful partnership.”

RSR Group has a variety of RISE Armament products in stock and ready to purchase, including:

— All models of RISE’s high-performing, reliable AR- and PCC-compatible triggers

— RISE’s accurate 416R stainless steel barrels

— Multiple lengths and RISE’s lightweight, M-LOK–compatible free-floating handguards

— RISE AR-15 parts kits

— The accuracy-enhancing RA-701 compensator, which counteracts muzzle rise and reduces recoil by 67%

— RISE’s advanced bolt carrier groups in black nitride or nickel boron

RISE Armament specializes in the design and manufacturing of AR triggers, rifles, barrels, handguards, muzzle devices, and more for civilian, military, and law enforcement uses. For more information visit www.risearmament.com.

HSM Ammunition Available in Fleet Farm Stores

Fleet Farm stores, a retail chain of 42 stores in four states, is now carrying HSM Ammunition

Fleet Farm was founded in Wisconsin in 1955. Fleet Farm stores in Minnesota, Iowa, Wisconsin and North Dakota feature a wide range of products including guns and ammunition.

HSM Ammunition, located in Stevensville, Mont., uses the best components and time-honored crafting of every cartridge, leading some to call them “handloads in a factory box.” HSM produces cartridges for virtually every caliber of semi-auto pistols, revolvers, and rifles, including the award-winning Low Recoil family of rifle rounds featuring proprietary full, standard weight-for caliber Sierra hunting bullets.

For 2019, HSM introduced the Tipping Point family featuring Sierra Gamechanger bullets available in the nine most popular hunting calibers.