Sellmark Corporation, a global force in the outdoor optics and accessories market, announces the appointment of Vanessa McCoy as its new Global Vice President of Marketing, assuming leadership of five of the company’s seven brands: Sightmark, Firefield, KJI, BulletSafe and INFORCE. Vanessa joins Sellmark with a career spanning over 20 years, where she has crafted transformative marketing strategies and elevated brands in competitive global markets across Europe, the UAE, and the U.S. Her unique blend of expertise in branding, digital innovation, and cross-market storytelling promises to take Sellmark to new heights as the company strengthens its global footprint. 

Vanessa’s collaborative leadership style and passion for innovation perfectly align with Sellmark’s mission to create meaningful experiences and connections for customers worldwide.  “We are thrilled to welcome Vanessa McCoy to the Sellmark team,” said James Sellers, CEO of Sellmark Corporation. “Her expertise in building brand presence and engaging audiences across international markets will play a pivotal role in our journey toward continued global growth. Vanessa’s innovative mindset and proven track record are exactly what Sellmark needs to navigate the evolving landscape of the firearms optics and consumer package goods industry. Her vision aligns with our commitment to delivering exceptional value and experiences to our customers and partners worldwide.” 

Vanessa shares her enthusiasm for joining Sellmark, saying, “I am thrilled to join the Sellmark family! I look forward to creating powerful storytelling and building meaningful connections where we can learn, grow, and achieve success together.”