Founded in 1983, Lancaster Archery Supply is an industry leading archery equipment distributor and retailer. In addition to its Pro Shop and Academy, the company operates a thriving phone and web-based sales center, supported by a warehouse carrying more than 82,000 products from more than 700 manufacturers.

Lancaster Archery Supply recently launched a new website (screen-shot below) that the company says will be easier and faster for its customers — dealers and end users — to navigate, with more eye appeal, too.

Specifically, the company recently switched to Shopify Plus to run its eCommerce system, and built out a new website as part of the change. With the new site, search functions are easier and pages load faster, making shopping Lancaster Archery’s expansive inventory of bowhunting, recreational, traditional and target archery gear a more enjoyable experience.

Dealer Specifics

Due to the website redesign, existing dealers should check their inbox for an account activation email; be sure to review your junk or spam filters because this email might have been flagged and not reach your inbox. Existing dealers can also reset their password. Click here to visit the dealers sign in page. If you need assistance with activating your account, call Lancaster Archery Supply at: (888) 813-8546, or email support@lancasterarchery.com.

If you’re not currently a Lancaster Archery Supply dealer, click here to apply. Lancaster Archery Supply dealers are provided with full tech support and regular updates about new products.

You can check out the new site at www.lancasterarchery.com.