Industry Day at the Range invites new exhibitors to register for the 16th annual event taking place on Jan. 18, 2021, one day prior to SHOT Show.

Shooting lanes are available for all firearms types, along with tents for non-shooting companies and ample space for on and off-road vehicles and other product demonstrations.

Industry Day is the most influential one-day trade event in the hunting and shooting sports industry. The 2020 event broke records with more than 2,000 media and buyers in attendance. More than 200 exhibiting manufacturers test fired, demoed and displayed the hottest new products.

Exhibitors can review available positions as well as pricing here. In order to reserve you space you must register now, a 50% deposit is not due until June 1, 2020.

Sponsorships which include exclusive shooting bays and exhibitor space are still available including the Media and Buyer Lunch Sponsorship, Coffee Sponsorship and more. Learn more about all sponsorship levels here.

Sponsors and exhibitors begin to receive media coverage the moment Industry Day at the Range begins, and it continues during SHOT Show and throughout the year. Industry Day 2020 garnered over 100 million digital impressions, 30 days post-event. The one-day range event allows media and buyers to see and handle product before SHOT Show begins, giving them an opportunity to sell new products through firsthand experience. Exhibiting manufacturers get a jump on their competition with early exposure to their most important accounts and have a chance to receive exclusive coverage from print, digital, broadcast and social media outlets.

More information about exhibiting opportunities and pricing can be found here. Firearm shooting lanes and non-shooting tent space is limited, so prospective exhibitors are encouraged to register as soon as possible.

For more information on Industry Day at the Range, visit SHOTShowRangeDay.com.