GSM Outdoors is a well-known manufacturer of specialized hunting, shooting and outdoor gear, and it has just added Gary Yamamoto Custom Baits to its large family of brands. This acquisition represents a new and exciting category initiative for GSM. The company has steadily expanded its core product offerings for hunters and shooters in recent years, and Gary Yamamoto Custom Baits is the organization’s first step into the fishing category.

Gary Yamamoto Custom Baits is heralded in the freshwater and saltwater fishing communities for its high quality and proven performance on gamefish throughout the world. Gary Yamamoto, a dedicated angler, formed the company in 1983. His goal was to produce premium soft baits, and over the last couple decades the company has expanded manufacturing to include spinnerbaits, buzzbaits, hooks, jigs, fluorocarbon line, baitcasting rods and spinning rods.

Currently, the company ships over 2.5 million lures world-wide each year.

“This is a turning point at GSM Outdoors,” said GSM CEO Eddie Castro. “Although our company enjoys a long history that has been focused on providing innovative products for hunters and shooters, we fully embrace and appreciate all aspects of the outdoors, especially our time on the water, just as much as we do in the woods or on the range. Bringing Gary Yamamoto Custom Baits into our family of brands aligns perfectly with our mission to provide consumers with premium products to help them be successful in their outdoor recreation pursuits.”

“One of the most exciting acquisitions in GSM’s history, this plants our flag into a whole new category with one of the most iconic brands in fishing of all time,” said GSM Outdoors Vice President of Sales Zach Henderson. “This is one I personally am extremely passionate about and have put some of my best bass in the boat flipping a Yamamoto Senko in the springtime. We have many anglers on our team at GSM, and I’m excited to see us continue to grow the legacy of Yamamoto Baits.”

For more information on Gary Yamamoto Custom Baits, visit www.baits.com. For questions or inquiries, please email marketing@gsmorg.com.