In a time where supply chain constraints continue to burden the hunting industry, Elite Archery has managed to thrive and keep up with unprecedented demand to deliver its bows – often in just a few weeks to retail partners.

Archery shop owners know that long backlogs and lead-times are discouraging and can result in the loss of a bow sale. “If our retail partners aren’t successful, then our company isn’t going to be. And clearly you can’t sell what you don’t have,” said Paul Guillot, VP of sales. “Thankfully, we’ve been able to ramp up production and drive down lead-times so that our retail partners aren’t put in that position, and collectively we can serve our customers hitting the woods later this fall.”

“The response to the 2021 bow lineup has been overwhelming positive, and demand continues to climb as we enter peak selling time,” said Josh Sidebottom, COO of The Outdoor Group. “We’ve been able to shrink our lead time through coordination with our suppliers, adding machine and assembly capacity, and some incredibly long hours for our team. In comparison, our current timeline to get bows out the door and into our retail partners is one of the shortest.”

Retailers looking for Elite Archery bows and archery accessories from The Outdoor Group in a variety of price points can reach out a representative by calling 1-877-503-5483, or visit www.elitearchery.com.