From the 1970s to the 1990s, millions of bowhunters went afield shooting the legendary Easton Autumn Orange XX75 arrows — one of the most iconic arrows in bowhunting history. That nostalgic look is available now in the new Limited Edition 5mm FMJ using the company’s most advanced bowhunting shaft.
Doug Easton, who began crafting his own bows and making arrows out of cedar and pine, started his company in 1922. By the time he was 17, Doug’s craftsmanship was renowned in target archery, and his arrows were regarded as the finest in the country.
In 1929, Doug moved to Los Angeles, opening Easton’s Archery Shop (above, left), where he hit the sport full force with a host of wood-arrow innovations, including the first screw-in point system that would become the world standard. In 1949, Easton produced the world’s first aluminum arrow, the 24SRT-X, changing the sport of archery forever.
Through the years, the small family shop moved and grew. Over the next decade, Doug and his team created the venerable XX75 aluminum arrow, the best-selling shaft of all time. Jim Easton came to work for his dad in 1960, and his engineering mind expanded the company to new altitudes with ski pole shafts, and higher still, with the development of the thermal shaft for the seismometer used on the Apollo moon landing. Then came a sequence of game-changing launches — aluminum baseball and softball bats, aluminum-carbon hockey sticks, new frame technology for road and mountain bikes, and durable, aluminum drumsticks.
Doug Easton was laid to rest in December 1972. But his legacy lived on with his son, Jim, and his grandson, Greg Easton, who would help pioneer virtually every major advancement in arrow technology to this day. Under Jim and Greg’s leadership, the introduction and evolution of aluminum carbon AC hybrids would be the next innovation to dominate and sweep the Olympic podiums. And today, the small-diameter carbon revolution is redefining target and bowhunting success across the globe.
Easton shafts are used by more bowhunters (traditional, compound and crossbows), 3-D competitors, target shooters and Olympic archery competitors than all other arrow brands combined. Easton’s inception began with a family name, and today is still a family-owned company focused on its legacy and the future of archery.
For more information on Easton arrows, visit www.eastonarchery.com.
