Axelson Tactical, a manufacturer of premium firearms, has completed the migration of its website from Shopify to the AmmoReady.com platform.
Axelson Tactical is now managing its wholesale and retail inventory, distributor catalogs, online store, order fulfillment, and firearms dropshipping using AmmoReady’s cloud-based, ecommerce platform.
“AmmoReady customized and launched our new website in hours, not days or weeks”, commented Jeff Axelson, CEO of Axelson Tactical. “Their ShipStation integration, firearms dropshipping, and turn-key consumer financing are game changers for our company. The knowledge and support they bring to the table is a force multiplier. They are already a valuable partner and we look forward to working with them to take Axelson Tactical’s ecommerce business to the next level.”
In addition to using most features and add-ons, Axelson Tactical is also taking advantage of AmmoReady’s integrated payment solution, AmmoReady Payments. Axelson Tactical plans to participate in the forthcoming AmmoReady Marketplace, which will bring “virtual distribution” features to the AmmoReady platform.
“A colleague told me about Jeff’s situation and gave me his phone number. We were both driving when I called him. About 30 minutes later he pulled the trigger and we got to work,” said Paul Angell, CEO of AmmoReady.com. “We’re excited and frankly honored to be able to help Axelson Tactical, particularly because the company was founded in the memory of Jeff’s brother Matt, a true American hero.”
Axelson Tactical is a relative newcomer to the tactical market. It was launched a just a few years ago by Jeff Axelson, who named the company in honor of his brother, Matt, a SEAL who died in 2005. Matt Axelson was one of the four SEALs air-dropped into the Hindu Kush of Afghanistan in June of 2005 on a mission to locate a top Taliban leader. The mission was called Operation Red Wings, and was the basis for the 2013 movie, Lone Survivor.
AmmoReady.com provides inventory and catalog management, customizable ecommerce websites, digital marketing, order fulfillment, and firearms dropshipping solutions for FFLs. Through a growing list of optional add-ons, the AmmoReady platform also offers integrated solutions for shipping, sales tax, fraud prevention, conversion marketing, product syndication, and consumer financing.
