Factory focus on autoloaders is a stubborn trend, but new customers still want revolvers and the right guns will ring your register.

Generations of hunters have relied on the tried-and-true bolt-action rifle for pursuing their outdoor dreams — and for good reasons.

Wenzel’s Farm now offers its Venison Snack Sticks in three varieties.

ATN’s ThOR 5 640 LRF 4-32x Thermal delivers high-end features at a lower price.

Hunters spend a fortune on gear for their four-legged hunting partners. Are you cashing in?

Keep shotguns in top working condition with the Dickinson Arms 12-Gauge Cleaning Kit and Gun Oil.

The one-two punch of Field Spray and Wafers from Scent Thief eliminates animals’ ability to smell odors.

Apex Ammunition’s new Waterfowl Blend is versatile and deadly.

Tips for selling more ground blinds to hunters.

The Archery Business Pavilion was a new — and successful — part of SHOT Show last year, and it promises to be even better in 2025.