The Citadel Trakr Yote Rimfire Rifle from Legacy Sports is now available in a new coyote fur design.

The Carbon Express Maxima Photon SD is lightweight, has an inside diameter of .203 inches, and features Tri-Spine Technology for tremendous accuracy.

Long-running, small family-run companies are to be applauded. But sometimes generational challenges threaten this wonderful institution.

Hunters spend big on their canine companions, and these products will help them make the most of their hunting dogs.

Understanding this important process will help you serve your ammo reloading customers.

Get long-range whitetail attraction with Wildlife Research’s new Golden Estrus Xtreme.

An agile workforce can more easily navigate change and turbulence.

Steven Ward of Vortex Broadheads explains why his dad started the company in 1988 and what makes the company’s offerings stand out from the competition.

Get familiar with the optics your customers need to hunt the night.

Selling food plot seed in an archery shop is challenging, but with the right approach, you can find your slice of the pie.