ATA Show announces new award categories; Leupold named Optics Manufacturer of the Year — for the 13th consecutive time; Mystery Ranch promotes Michelle Fleming to marketing director; and IBO appoints Aaron Scheer to board of directors.

Bowtech has announced its latest flagship compounds, the 2024 Core SS and Core SR. The SS is engineered for a super-smooth draw; the SR is a speed bow that’s still comfortable to shoot.

Achieve all your business goals at the 2024 ATA Show.

Hevi-Shot has expanded its Hevi-Bismuth Upland Shotshell lineup with a new offering.

Christensen Arms has added long-action caliber options to its Modern Hunting Rifle (MHR) bolt-action rifle line.

The Wicked Ridge Raider 400 De-Cock checks the right boxes for your customers who have about $750 to spend.

Those who’ve been shouting “print is dead” for years are just plain wrong. Print marketing can still work well for your store.

The Archery Business Pavilion will be a NEW part of SHOT Show focused on outdoor, hunting, archery and crossbow companies brought together in a common space. Here’s the latest news!

The Carbon Elevate Rifle from Howa is now available in 6.5 PRC chambering.

Follow these tips to better manage product prices and customer expectations regarding discounts.