The 2024 Mathews LIFT was one of the company’s best-selling bows of all time, and the 2025 LIFT X pushes the technology envelope even further.

The Alphadawn XP Jacket from Viktos was designed for durability, weather protection and versatile utility.

The environmental question keeps coming up: Is it time to ban lead ammo?

The Pro 85-Quart Capacity Cooler from Canyon Coolers was intuitively designed for hunters and hardcore outdoor enthusiasts.

The nostalgia and enjoyment of upland hunting is enhanced by today’s improvements in clothing, boots, guns and ammo.

P&Y welcomes Delta McKenzie as new Gold Level Partner; QAD announces partnership with Final Draw TV; Hoyt Archery now offers Mossy Oak Bottomland across its entire hunting line; and P&Y heading back to Texas for another Bowhunter Bash.

Stock the ammo your customers will be asking for this season — starting with these 12 options.

Sitka Gear’s new HyperDown Collection represents the pinnacle of warmth, innovation and lightweight performance.

Not all gun safes are created equal, and there are a lot of options beyond the traditional, heavy multi-gun safes. Consider these options.

Tac Shield’s Elkhorn Flex Rifle Sling provides exceptional comfort and security.