The security and personal safety brand is launching a consumer-education campaign to set the record straight on false stun gun claims.

Vista Outdoor's Mark DeYoung sits down with us to discuss how his company successfully implements cross-marketing strategies in the tactical firearms industry.

The security and personal safety brand is launching a consumer education campaign to set the record straight about false stun gun claims.

By now, you probably know that you need to have a Facebook page. But there's no point in having one if no one sees your posts. Here's how to optimize the time and effort you invest in social media.

As more and more bowhunters flock to the West for prime elk hunting, you need to insure that your archery shop is prepared for the potential influx in clientele.

SCCY offers high margins, great customer service and a no-questions-asked warranty that stays with its high-quality pistols.

Federal Ammunition has added a 150-grain 300BLK load designed for deer hunters in its Fusion MSR lineup.

If there's one product you know will always sell, it's deer rifles. Here are 13 new rifles for this fall that have the potential to sell off the shelves.

Nosler is introducing three new offerings to its current Match Grade and E-Tip Ammunition product lines.

Starline Brass' .450 Bushmaster addition will soon include 6.5 Creedmoor (small and large primer pockets), .223 Rem, 7mm-08 and .260 Rem.