Your customers have questions about firearm finishes, and you should have answers.

We asked three archery retailers: “Why do you go to the ATA Show?” Here’s what they said.

Taking in quality gear on trade can bring new customers and more sales.

Mystery Ranch sold to Yeti; Denmark legalizes bowhunting; Scent Thief names new VP of sales and marketing; Bowtech celebrates 25 years; and S3DA Vegas National Championship sets records.

The Colt CBX Tac Hunter Bolt-Action Hunting Rifle offers the precision and ergonomics of a competition rifle in a lightweight, field-ready platform.

The Archers Mat from Last Chance Archery takes the guesswork out of bow repairs/adjustments for the DIY bow technician, and it looks great in an archery shop, too.

The New SR 38 revolver from SAR Firearms is a performer at a remarkable price point.

All FFLs should know the five “deadly sins” so they can avoid career-ending mistakes.

Remington Ammunition has announced a new bullet exclusively engineered for muzzleloaders, the Premier AccuTip MZ.

Easton 4mm Match Grade Half-Out Precision Inserts redefine accuracy and toughness while offering a new level of customization to the ultra-micro-diameter arrow category.