The rifles of old Western movies are staking a claim on the modern firearm landscape.

You can increase sales by focusing on women and the big picture.

Pioneer Handgun Ammo from Barnes was designed for massive expansion, weight retention and deep penetration.

The ATA continues to fight on behalf of its members and the industry to find a solution to FET slippage.

Your customers have questions about firearm finishes, and you should have answers.

We asked three archery retailers: “Why do you go to the ATA Show?” Here’s what they said.

Taking in quality gear on trade can bring new customers and more sales.

Mystery Ranch sold to Yeti; Denmark legalizes bowhunting; Scent Thief names new VP of sales and marketing; Bowtech celebrates 25 years; and S3DA Vegas National Championship sets records.

The Colt CBX Tac Hunter Bolt-Action Hunting Rifle offers the precision and ergonomics of a competition rifle in a lightweight, field-ready platform.

The Archers Mat from Last Chance Archery takes the guesswork out of bow repairs/adjustments for the DIY bow technician, and it looks great in an archery shop, too.