Air rifles have evolved over the years and grown in popularity. We have a conversation about the airgun market with AirForce company founder John McCaslin.

The acquisition of Viking Solutions allows GSM to expand its reach into hunting and shooting, but also enter the fishing market for the first time.

As a long-time industry PR professional, I frequently get asked “Do I need to hire a PR/marketing agency?” and “Exactly what is PR?”

For archers who want to try a handheld release, the Hot Shot Haze with wrist strap offers the best of both worlds.

There are millions of Glocks in circulation. Make some cash by offering all those Glock owners some upgrades!

Outfit your archery shop customers who have lighter or shorter draws with the ultra-small profile Easton 5mm AXIS SPT arrows.

If your gun store needs more female appeal, incorporate some of these proven tips to improve sales during the holiday season.

Spotting and preventing a straw purchase is vital for retailers. Here are three keys for spotting and preventing it.

The well-known backpack company Mystery Ranch is stepping up to the plate my supporting many non-profit organizations.

A significant percentage of the bowhunters who visit your archery shop prefer ground blinds over treestands. Not sure what you should stock? Here are four solid choices.