Dayne Lester is the new Vice President of Archery Products for Velocity Outdoor and will focus on Ravin Crossbows and CenterPoint Archery.

Federal Ammunition, the world’s largest sporting ammunition manufacturer, has updated its name, logo and packaging as part of a rebranding project.

Harnessing Liquid Crystal technology, Konus has designed the Konuspro EL-30 with 10 black reticle designs that can be switched with the touch of a button.

For the 2019 Industry Day at the Range, firearms importer International Firearm Corporation will be the exclusive coffee sponsor at the event.

Regardless of whether your customers pursue whitetails or wild turkeys, the Ameristep Deadwood Stump Blind will hide them from prying eyes.

Federal, the world’s largest sporting ammunition manufacturer, has a new logo and packaging while also changing its name as part of a rebranding project.

Smart chip technology is finding its way into military and consumer firearms, with one company already developing tracking systems for guns and ammunition.

Lewis Machine & Tool will move to Iowa to build its rifles after winning a $25 million contract with the Estonian Defence Forces.

The 2019 ATA Show begins January 10 in Louisville, Kentucky, and the staff at Archery Business is preparing to cover the annual event and bring you the latest and greatest in new archery gear.