Not sure whether you need a dedicated company website? Perhaps having a Facebook page and presence is enough? Don’t be so sure.

Kalmbach Feeds, a regional leader in animal nutrition, has acquired Antler King and its full line of food plot products, minerals, blocks and deer attractants.

Apply these 10 tips and your archery shop staff will excel on the sales floor.

Here are some updates and the latest tactical shooting sports news within the industry for Sightmark and EO Tech.

The new Kimber Hunter rifle line, available in popular calibers, makes high performance more obtainable thanks to an affordable price point.

What you do in your pro shop to create a sense of community goes a long way toward keeping existing customers and adding new ones, too.

At the fourth stage of the Indoor Archery World Series in Nimes, France, Team USA’s Braden Gellenthien took the gold.

The long glass fiber polymer construction of the new Mission First Tactical Extreme Duty 5.56 magazine provides strength, durability and stiffness.

The new ScentBlaster from Heron Outdoors improves scent distribution to help lure whitetails into shooting range.

Unveiled at the 2019 Archery Trade Association (ATA) Show in Louisville, Kentucky, the organization showed off its new logo and discussed its vision for the future.