Marlin Firearms has retooled its Model 1894C, adding to the lever action’s undeniable connection to the Old West and widespread appeal.

More than 60 dealers nationwide will play host to Walther represetntatives to discuss the company's products during the Walther Days weekend.

With a focus on cutting-edge technology and good, old-fashioned consumer input, Bowtech designs bows that keep both archery retailers and its customers happy.

Weatherby established Wyoming residency on March 1, 2019, and its first rifles built in the Sheridan facility will feature Cowboy State themes.

With its adjustable foregrip and rear stock, the SA Sports Empire Beast 400 crossbow will fit shooters of any size.

Firearms retailers around the country must be loving the news that Dick’s Sporting Goods continues to distance itself from guns — and hunters.

Things have changed. Gone are the days when commerce in the shooting sports retail industry involved the simple buying and selling of hardware. That is no longer enough.

Based on consumer surveys by Southwick Associates, your customers have strong opinions when it comes to buying hunting and shooting gear.

If attendance at consumer sports shows in Pennsylvania and Utah are indicators, 2019 is shaping up to be a good year for hunting sales.

These two new-for-2019 compound bows from Bear Archery are lightweight and compact but still comfortable to shoot.