Take word-of-mouth marketing into the 21st century with these social media strategies.

Showing the vitals of a deer and turkey, as well as nine other aiming points, the Morrell Back to Back Combo 2 is a useful year-round target.

T.R.U. Ball Beast XT releases comes in two different trigger configurations, so shooters can choose the one they like best.

Tom Goldsmith from Plum Creek Archery makes his best-of-the-best picks from ATA 2019.

In the latest shooting sports industry news, Styrka is offering a rebate on its line of S3 optics and Smith & Wesson has extended its Military Appreciation Program.

Team Mathews shooters won the Men and Women’s Pro Divisions at the ASA Pro/Am in Paris, Texas.

The National Shooting Sports Foundation, a longtime partner of USA Shooting, has agreed to help Raise the Flag for America’s Shooting Team by renewing its gold-level partnership agreement for 2019.

When it comes to the latest ammunition for competition, self-defense, hunting and range work, do you know what your customers will be asking about? If not, find out what you should be talking about.

Maintaining a good roster of employees ultimately comes down to engagement. Accomplish that and everything else about managing your team falls into place. Some understanding of how the human brain functions can help.

In the latest shooting sports industry news, Hornady's A-Tip Match shines at the Buckeye Classic and Burris announces a new sales manager.