Bear Archery will donate bows to help support the One Wish Foundation’s biggest fundraiser of the year.
Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.
Lakewood Products recently announced that Sara Lamson would join its team as a new sales and marketing representative.
Did I spot many archery industry posers during the 2019 ATA Show? Here’s my final 2 cents on a topic that generated more feedback than anything I’ve ever written before.
Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.
Learn how to appeal to a millennial customer base and lock them down with personal attention rather than low prices.
American Tactical, a U.S. manufacturer and worldwide importer of firearms, ammunition and tactical equipment, is offering a special "Tax Day" Promo for select FX1911s.