In the latest shooting sports industry news, Leupold has a new marketing director and Kimber is offering a summer rebate program for specific pistols in its EVO SP lineup.

More consumers than ever before are sharing their good and bad shopping experiences on internet review sites. Protect your brand by responding appropriately to negative reviews, promoting positive ones, and posting helpful information for an internet-connected public.

The second generation Benjamin Fortitude PCP air rifle is packed with new features that demanding airgunners will appreciate.

By partnering with the P&Y Club, Lumenok shows its commitment to wildlife conservation, fair-chase ethics, and the protection and defense of our bowhunting heritage.

Properly equipping your employees for success benefits your business.

O.F. Mossberg & Sons, Inc., has appointed Douglas Bell as company President and Chief Operating Officer, effective immediately.

Sightmark has added the Citadel 3-18x50 MR2 riflescope to the Citadel family for shooters looking for premium performance on medium-range targets without a serious hit to the wallet.

A group of hunting buddies were so tired of dust-covered gear, one of them finally decided to solve the problem by starting RUGID case company.

New school meets old school at Mark's Outdoors near Birmingham.

Get an in-depth review of this tactical firearm. Then use these tips to sell the RT-R Mod 3 Riton Micro Dot in your shop.