Your knowledge of basic ballistics can help customers be more effective in their chosen shooting sport.

Federal Ammunition’s new Prairie Storm Bismuth Blend Shotshells ditch lead without sacrificing performance.

Nutralyzer Arrows from Dead Ringer are an outstanding value and penetrate game with repeatable performance.

Kick’s Gobblin’ Thunder NWTF Choke Tubes are a great option for turkey hunters who are seeking superior pattern performance out to 40 yards and beyond.

Most pro shops have limited space yet must communicate what they sell and offer to anyone who walks in their doors. How do the best shops effectively display and move their gear while lacking “big box” space?

Bergara’s New B-14 Squared Crest is a smooth, lightweight rifle built to cover distance.

Endurance tested and field proven, Weatherby’s Sorix is a shotgun for all occasions.

Lighted nocks can help bowhunters determine shot placement on game and also find their arrow — providing vital information in making smart recovery decisions.

Aimpoint adds Sniper Gray and Flat Dark Earth versions to its Acro P-2 Red-Dot sight lineup.

Don’t get blindsided by an IRS audit. Pay the federal excise tax on bowstrings to abide by the law and ensure an equal playing field for all manufacturers.