GAS Bowstrings hires Braden Gellenthien as new general manager; ATA welcomes Alex Heiser as director of marketing and communications; Bass Pro Shops U.S. Open Bowfishing Championship returns to Louisiana; ATA announces 2024 Board of Directors election results; Xpedition Archery adds two engineers; and Lancaster Archery Foundation awards $100,000.

A great foot-wear solution for after the hunt, Irish Setter’s Setter Fifty Boot combines traditional styling with next generation comfort and fit.

The Rubicon Pro red-dot sight from Bering Optics is built to withstand the heavy recoil of shotguns and high-power rifles and pistols.

Everything But The Kitchen Sink Premium Feed from Antler King attracts deer and keeps them coming back for more.

These hot new competition pistols provide an edge when the clock is ticking.

In the vast retail landscape, minimum advertised pricing policies come with pros and cons.

With so many great options to choose from, 2024 is a great year to be a bow buyer. Below are 16 models your customers will be seeking as they gear up for bowhunting season.

If you find yourself in this situation, keep your cool, pay attention and don’t expect a miracle.

The newest RMR and RCR reflex optics boast notable improvements and incredible battery life.

The black bear work underway by the North Carolina Wildlife Resources Commission provides an excellent example of how Pittman-Robertson funds conserve wildlife.