A tried-and-true string and cable maker with a mission to customize everything but the color of the string.

Asking the right questions helps create more satisfied customers, and keeps cash registers singing.

SHOT Show Industry Day at the Range is calling all long-range exhibitors to register to secure space at the Boulder Rifle and Pistol Club in Boulder City, Nevada.

The Hornady Handbook of Cartridge Reloading, a comprehensive and trusted reloading reference for decades, is now available in app form on Apple and Android stores.

The Big Boy All-Weather lever action rifle made by Henry Repeating Arms won the "Coolest Thing Made in Wisconsin" competition in a contestant pool of more than 150 different products and companies.

It's easy. But remember that tradition, sectional density, copper fouling and accuracy still matter!

HHA Sports shows its support for youth participating in Scholastic 3-D Archery by sponsoring the organization.

Federal's new Custom Shop offers shooters and hunters the chance to order custom ammunition for centerfire rifles and shotguns, including TSS loads for turkeys, waterfowl and upland birds.

Youth archers — and their friends and family — can strike an archery pose and enter two new NASP photo contests.

These 12 calls along with encouraging answers and advice can lure more customers through your doors this fall.