Designed specifically for crossbows, the 100-grain SIK SK2 CB creates a 2-inch-wide entry wound and is guaranteed to open every time.

Obsession says its new 4-Track cam delivers the most adjustable and tunable bow in the company’s history.

Sturm, Ruger & Company has added the 8-round, Ruger Custom Shop Super GP100 Competition revolver chambered in 9mm Luger to its lineup.

Learn how to take a hands-off approach to messenger marketing with the aid of a chatbot.

Sig Sauer has released a limited number of its M17 handguns to the commercial market, complete with serial numbers along with the wear and tear of testing or field use.

Mission First Tactical is dedicated to producing durable, field-proven gear that shooters, hunters and others want. Its latest cool product is a 30-round Extreme Duty Window Magazine you'll love on the range, in the field or at home for self-defense.

German Precision Optics USA is kicking off the new year with a dealer promotion that provides up to 20 percent additional margin for supporting retailers.

Attendees of the 2020 P&Y Convention will hear from country musician Nick Hoffman, an avid hunter who hosts the popular TV show “Nick’s Wild Ride.”

With a bolt-action rifle rumored to be in the works for more than a year, Sig Sauer has finally released its first production model: the Cross, designed for hunting and competition.

The intellectual property of Sirphis LLC was acquired by one of the industry's leading camouflage licensing companies. An official announcement is coming next month.