Four basic types of shoppers come into your store. Here's how you sell to each one of them.

Marlin’s new Dark Series rifles combine classic action with modern tactical features.

Browning and Leupold combine for a combo your customers will want to take afield.

Galco delivers holsters that are handsome enough for Hollywood and tough enough to handle the real world.

Playing host to the Reloading Road Show put on by Hodgdon Powder and other leading companies can put you in touch with a steady stream of repeat business.

Colt adds to its den of snakes with the King Cobra, available now in .357 Magnum.

Explaining the science of scopes in simple terms will help you sell your customers the right optics.

Each year the day before SHOT Show opens, NSSF hosts its premier educational event for firearms retailers and range owners: SHOT University. The forum holds something for all business owners in this sector of our industry.

Established in 1997, Spot Hogg has become a leading archery brand in multiple categories.

The Tikka T3/x Sporter Style stock fits a variety of Tikka rifles in a multitude of actions and calibers.