Big sales events drive business. Consider bringing in manufacturer reps and pro-staffers for your next event.

Getting into the habit of being a team player and jumping in to take charge of the small things translate into the kind of initiative store owners and managers are always on the lookout for when advancement opportunities arise.

Large corporations have a staff to plan and execute social media campaigns with a tactical precision that would make General Patton jealous. Your shop may be outgunned compared to that, but you do have options to fight back.

Do you know your store's top traffic points and how to best take advantage of them to increase sales? Here's how to pinpoint the top spots in your store.

In the latest shooting sports industry news, Traditions Firearms has honored W.L. Carter as its top rep group for 2019 and Davidson's has added Weaver accessories.

Pistols fitted with optics aren’t anything new, but over the past few years they’ve become more popular than ever. Here's a look at what may be coming in the future.

Montana Rifle Company, makers of premium custom rifles for 25 years, has closed amid efforts to financially restructure.

The Beast XT Hybrid release from T.R.U. Ball Archery features a multi-positional, one-piece design trigger that allows forward or relaxed trigger placement.

The Hunting Retailer Show will put the whole hunting industry in front of you so you can put the best products in front of your customers.

Ruger's American Pistol is combat-capable and fit for any hand.