Customers looking for a portable and affordable ambush option should check out the Ameristep Doghouse Run & Gun Blind.

In the latest shooting sports news, Lapua reopens its rimfire performance center and Leupold announces a Black Ring model of its popular Freedom RDS optic.

Many of your customers who shoot an index-style release punch the trigger, and they probably do so because no one taught them how to properly set the release’s length.

Tetra Hands-On lead removal wipes remove up to 99 percent of lead and other fouling residue from skin.

Firearm sales boomed in April 2020 as mandatory checks via the National Instant Check System hit a record number for the month in the NICS's 20-year history.

The precision and long-range markets are not saturated. Customers are shopping and trading up. Gear up and reach out to those precision pursuit customers to make the cash register ring.

A good hunt can go bad in a hurry if your feet aren’t comfortable and dry. Here are seven great pairs of hunting boots you should consider offering to your customers.

As owner of a hunting retail store, are you spending your limited advertising dollars wisely to promote your products and services?

Blue Heron Communications offers free industry services during COVID-19; NASP announces On Target for Life Awards; USA Archery names 2020 Collegiate All-American Team; and ATA’s new coloring book for kids.

We asked three veteran retailers for their thoughts on offering custom bowstrings. Here’s what they had to say.