Navigate the complicated waters of bowsights by pairing your archery customer with the correct one based on their experience and hunting style.

Near-silent access to hunting areas is possible with these two new e-bikes from QuietKat.

Lawsuits filed in New York and Washington, D.C., allege years of financial impropriety within the National Rifle Association and its foundation, and seek to dissolve the gun-rights organization founded in 1871.

The National Shooting Sports Foundation surveyed likely voters in 18 election battleground states and learned that enforcing existing gun laws and protecting lawful firearms sales is on the forefront of voters’ minds.

It was gear galore when the inaugural Hunting Retailer Show kicked off at the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee.

ATA’s new Executive Committee; Levi Morgan wins again; Cajun 8 Limited Bowfishing Tournament update; S3DA 8th Annual 3-D National Championship; and Alec Wyman joins Bear Archery as marketing manager.

Unlike any release previously offered, the TruFire ThruFire features a hidden trigger that appears only after proper back tension is applied.

Some of your customers will be looking for non-toxic rifle bullets, either because it’s their preference or it’s required where they hunt. Here’s what you can offer them.

President Trump signed the Great American Outdoors Act into law, which will help improve public lands and stabilize funding for the Land and Water Conservation Fund.

Follow these 10 tips to generate more store traffic — and increase sales.