This year’s lineup of compound bows is filled with models loaded with customization archers shouldn’t ignore.

Beretta’s new 694 is a purpose-built shotgun for the sporting clays course.

There are many options for home protection, but shotguns should be an easy sell.

In the latest shooting sports news, Deana L. McPherson is the new CFO for Smith & Wesson and Lucas Oil Outdoor Line has signed rep groups for two regions of the country.

Here are 19 bow accessories that you may want to attach to the bows going out your door this season.

Smith & Wesson Brands has completed the previously announced spin-off of its outdoor products and accessories business.

Retail has changed with the outbreak of COVID-19. How do you keep customers in the loop and buying? Don't forget social media.

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

The Rinehart Big Jim Whitetail 3-D Target is 43.5 inches long and stands 33.5 inches at the top of the shoulder.

It’s not exactly rocket science, but installing scope covers and showing customers how to maintain their optics can help your customer relations.