This handy hunting cushion combines a cushy feel and heating technology for late-season comfort.

From EDC pocket lights to mega-output flashlights and weapon-mounted lights, shoppers are looking for ways to light things up.

The 2022 ATA Trade Show will take place January 7-9 in Louisville, Kentucky, and the first day is a special Buyer Day.

EOTech sights stand up to a series of dawn-to-dusk field tests in the Texas Panhandle.

It’s a mouthful, but true: Proper previous planning prevents poor performance. And that goes double for your firearms business.

The compact Killer Instinct Swat X1 crossbow measures only 6.25 inches in width when ready to fire.

Surge Outdoors, a new supplier of hunting and outdoor-related products, recently announced its purchase of Barnett Crossbows.

Customers will be on the lookout this summer for these items and others in your store. Here are some things to consider that have been put through the test by our team.

Sharpen every knife and tool in the house without breaking a sweat.

This addition to CZ’s striker-fired pistol line features an enhanced, competition-ready package.